As the new business world continues to take shape after Covid we speculate different scenarios as to what might eventually be. However, we already know that the pool of Clients and Prospects is smaller and that winning new business is much harder and more competitive.

Hence the need to work with greater productivity, delivering on time to the required level of quality with consistency across all Clients, and performing risk management activities (module 10) throughout. Failure to do so will be disastrous, resulting in Clients lost to the competition; Clients who now have much greater 'value' post Covid.

However, although the new business environment continues to evolve, the basic principles & processes of business best practice will remain, being even more important than before.

So, the first priority will clearly be for Suppliers to retain existing Clients as well as current Prospects for new business even if they’ve been a pain to deal with in the past, damaged your profit margin or put you under unreasonable pressure - conversely, they may now be pleased to hear from you, maybe they used to take the credit for your efforts and now feel even more vulnerable.

In order for Suppliers and Clients to develop compatible business relationships, it’s absolutely vital that the Client’s culture & psyche, and the Supplier’s values & ethos, are understood and accepted by both parties. Also, if contractual obligations are being fulfilled, synergy and harmony will follow.

As Client organisations have become more and more knowledgeable about how and what their Suppliers are delivering to them, the importance of the relationship between the two parties has become crucial in modern business. Strong and healthy business relationships and maximising financial performance & growth invariably result from adopting Account Management & Development (AM&D) best practice.

ASPIRE is that practice; the best practice for developing long term business relationships and achieving the best financial results, designed for any type and size of Supplier, anywhere, including all new start-up businesses.

ASPIRE has been designed and built for immediate delivery and use. It’s a complete but concise practical working process achieved by focussed paragraphs & bullet points for easy reference and includes all components of Account Management & Development, all information requirements & all essential checklists. It’s the complete 360 degree process for managing & developing any type of Client account.

ASPIRE also provides for consistency across all Clients and Prospects which is particularly important regarding continuity of working practices when there are changes in personnel (especially if there is a change in Account Manager).

The way the Account Manager operates with the unique and all-embracing ASPIRE will be pivotal to success regarding Client retention, increased revenue streams, higher profit margins, Client reference site status, staff retention and individual financial rewards. ASPIRE has been designed to achieve all these.

ASPIRE's unique offering accommodates individuals and organisations with either no experience of AM&D whatsoever or those having different levels of understanding/practice.

Mission Statement

“As the new business world emerges, enable Account Managers & Suppliers to minimise risk in all that they do with particular focus on client retention, increased productivity & business growth”

Goals

[extract from 1.2 What is Account Management?]

LEVEL 1

to retain, expand & manage Client business in a controlled, risk averse & measured way in order to maximise revenue & profit growth.
to develop & maintain long term business relationships based on co-operation, trust and personal integrity.
to proactively demonstrate a commitment to continuous improvement in all areas of Account Management.

LEVEL 2

to ensure every output is delivered on time & to the required level of quality and that Client satisfaction remains paramount at all times.
to develop & maintain teamwork where both sets of people (Supplier & Client) work together with openness, commitment & pride.
to ensure standard working practices & procedures are followed wherever possible and that all areas of performance are regularly reviewed and improvements made as appropriate.

Critical Success Factors

[extracts from modules]

nothing is more important than the Client relationship and understanding their culture [1.1]
teamwork, commitment & pride are the keys to Client satisfaction [1.2]
the Account Manager is pivotal to success or failure; their appointment is the most important decision [2.1]
your Company's values, ethos and image will be the foundation for business excellence [3.1]
only a full & honest SWOT Analysis will improve your chances of winning further sales orders and thwart the Competition [5.2]
the Balanced Scorecard is the only tool which enables you to establish exactly where you are and what needs to change in order to stay on course [5.3]
Client Contact Management is the vehicle for developing key business relationships at every level throughout the Client organisation [6.1]
anyone engaging with the Client must be absolutely clear on what is expected of them regarding knowledge, professionalism and output [6.6]
inadequate qualification of sales opportunities can have disastrous financial consequences and a very damaging effect on morale [7.2]

The complete ASPIRE comprises 25 best practice process modules contained in 11 bundles which can be purchased individually. Alternatively, ‘Starter’ and ‘Master’ best practice process packages can be purchased (16 & 25 modules respectively) which include 2 bonus bundles. Current discounts enable substantial savings to be made, particularly regarding packages.

The ‘Starter Process Package’ has been designed specifically to accommodate new start-up businesses and small Supplier organisations.

Sample checks/tips/questions-to-ask are revealed on this Website for every module in addition to the total number provided when a module is purchased. Overall, approximately 300 are revealed with a further 1200 provided when the ‘Master Process Package’ is purchased.

The majority of modules also include ‘essential cross referencing’ to other key-related modules to ensure watertight coverage of specific Account Management & Development components, some of which overlap.

SPECIAL NOTE 1:

ASPIRE’s entire content can be used as a unique set of pick-&-mix self-training modules which don’t need to be supplemented by consultants, training courses, software or books; ASPIRE is a complete but concise practical working process for Account Managers & Suppliers everywhere (Start-Ups, Service, Products).

SPECIAL NOTE 2:

Finally, and most importantly, although all ASPIRE modules are essential components for successful Account Management, SWOT Analysis (5.2) is considered the most important of all and should be the first module for self-training and then implementation [overall, 300 tips, checks & questions-to-ask are provided when the module is purchased with 90 revealed free on this website], everything else will then quickly fall into place.

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“When Account Managers & Suppliers do well, the UK economy does well, and when the UK economy does well, so does everyone else! I have every confidence that your organisation will achieve dramatic sustainable improvements when using ASPIRE and wish you, your colleagues and your clients every success”

Richard Wright

Ex: CMG (Computer Management Group), LogicaCMG, RSI (Radio Spectrum International), KeyPower Consultants, BTEC (Business & Technician Education Council), Post Office HQ & Local Government.

Highlights: significant growth in all major accounts before, during and after various market/national recessions in addition to integrating business operations following major acquisition and then reverse takeover.

ASPIRE's author & proprietor: has drawn on 35 years experience in various Industries where he built many top ten Accounts, including, from scratch, a No 1 UK Account which remained in the top position 3 years running. It took him one man year to complete ASPIRE, the results of which are destined to become the market leader in Account Management & Development practical best practice.

“here are the keys to premier Account Management & Development - don't hesitate, seize them now and go from strength to strength, together with your Clients”

1500 checks & tips

300 revealed on this Website

1200 more available for purchase

75% PRICE DISCOUNT FOR LIMITED PERIOD

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